Screen Recording

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Video Tutorial

Group Website Analysis

For our group website analysis, we chose to use Pratt Hobby Shop’s website. It is a small town hobby shop in Georgetown, Massachusetts. The audience for this website

The alignment of a website is an extremely important element. The Pratt website’s alignment is ok, but not great. The navigation bar and header at the top of the screen are all aligned correctly and neatly, but the information on the pages that you are actually reading is not. It makes the page appear messy and all of the place. Some things are aligned in the center, but then others are aligned to the right. The directions page has 3 different types of alignment, and make it look messy. Although the homepage is much more aligned then the other pages once your start navigating throughout the site, misalignment makes the website seem poorly designed and unprofessional. If they had chosen one alignment and used it on each page, the website would appear much more organized and easier to comprehend.

The audience of this website seems as though it may be an older demographic. The simplicity of the site and minimal information on it make it less appealing to a younger generation of people who are much more used to resourceful websites. On the news page, there is just a photo copy of what looks like a magazine article. Other pages also have little information on them. Although to someone like myself the website seems too simple and doesn’t have enough information, to others it could be helpful. I would like to see more information on the products available in the store, or even an online shopping option. But to someone like my dad, the website has just the information that he needs, the hours of the store, directions and some information about what services they offer. Although to me the website is not detailed enough, I think for it’s intended audience it has just enough information to be useful.